We tell you why you're losing — then try to prove ourselves wrong.
A CRO audit agent for ecommerce. Connect a URL and your GA4 — get a prioritised, evidence-backed A/B-test backlog where every hypothesis is grounded in real behaviour and stress-tested before you see it.
If we surface the returns & security guarantees above the fold on the product page, add-to-cart rate will rise — because reducing perceived purchase risk earlier lowers hesitation at the decision point.
Three things most CRO tools won't do.
Anyone can generate a list of “best practices”. The work is deciding what's actually worth your traffic — and being honest about how sure you are.
A DOM observation isn't a hypothesis until behaviour confirms it.
We require two signals — a structural finding from the page and a behavioural pattern in your GA4 — before promoting anything to the test backlog. The “small mobile CTA” isn't an issue until your mobile conversion rate also tells us so.
Every top hypothesis is argued against before you see it.
A second model pass names the strongest failure mode, the most likely confounder, the alternative explanation for the same evidence, and the single test that would tell them apart. We hand you the argument against the recommendation, not just the recommendation.
Patterns that win across an agency's book become high-confidence defaults for the next client.
What works in furniture isn't what works in fashion. Cross-client learnings — abstracted to pillar and mechanism, never raw data — sharpen the next recommendation. Shipping in stages through 2026.
From your URL to a falsifiable hypothesis.
Five stages. Each one narrows raw signal into something specific enough to test.
Honest by design.
The brand rests on telling you what we don't know. These three behaviours are built into the agent, not bolted on.
We tell you when your traffic can't reach significance — and refuse to fake confidence about it.
The tier on the report reflects what we actually got from your data, not what you asked us to do.
We argue against our own findings before showing them to you — and tell you the one test that would prove us wrong.
Who it's for — and who it isn't.
The honest version. If you're in the right column, we'll tell you on the demo rather than take your money.
Built for
- CRO agencies running active programmes across a portfolio of clients.
- Ecommerce operators with 1,000+ monthly sessions and GA4 connected.
- Teams running at least two A/B tests per month and tired of “best-practice” guess lists.
- Brands where conversion rate is treated as a metric, not a vibe.
Not built for
- Sites with under 1,000 monthly sessions — there's nothing to test honestly.
- Teams without analytics — we'll tell you the audit is structural-tier and won't pretend otherwise.
- Anyone looking for a “set it and forget it” SEO or marketing tool. This is a hypothesis engine, not a content factory.
- Teams that want unmoderated AI recommendations they can ship without review.
See a real audit of your own site.
No generic demo. We run the agent on your URL and walk you through what it found.
15 minutes · a real audit on your site · no slide deck.